Archive for the 'Harsch Associates News' Category

Real Estate Agent Berkshire County- What does your Harsch Associates Agent Do?

Friday, January 6th, 2012
Real Estate Agent Berkshire County MA
What do you do to earn your fee?

You have decided to list your Berkshire property with a discount agency or perhaps sell your Berkshire County property on a “for sale by owner” website. You know that Real Estate Agents  will usually charge a flat fee percentage of the sale price for selling your house. You believe that Realtors® get paid too much for doing too little.  We understand.  To help you know where your fee is going  we have compiled a list of activities that every Harsch Associates Realtor® performs for their clients whether buyers or sellers.

In fact we list 55 activities that are routinely done by your Harsch Associates’ Realtor® (H.A.) for every buyer and seller. A little more research would turn up well over 100 tasks that your Realtor® should perform for you in return for their fee. We think once you know the facts you will agree that the professional fee for selling your home is very reasonable.

Before your H.A. Realtor® lists your property on the local Berkshire County Multiple Listing service the Realtor® researches current properties on the market comparable to yours, looks at your towns’ recent sales in the MLS, looks at property tax rolls, verifies county public property records, completes a comparative market analysis, discusses marketing planning and strategies, explains the listing contract, disclosures and addendums, completes a listing presentation, presents the required state forms for signatures, and assesses the curb appeal of the home. All of these things occur before you even agree to list your home with the agent. Those are 10 tasks that must be completed to give you an idea of the value of your home. An top agent will also ask that you get a professional appraisal of your home before you decide to list. Keep in mind that if you do not list your property with an agent you speak with then all of these Realtor® tasks are completed without compensation.

Twenty two more tasks begin and continue after you list your property with a Harsch Associates Realtor® and they include: reviewing the title to your property, getting a plat map from the local public offices, reviewing any homeowner association fees and bylaws, reviewing lead based paint status, obtaining the owner statement of property condition, completing the forms required by the MLS system to list your property, completing a brochure to present to buyers, discussing inclusions and exclusions involved in the sale, compiling a list of needed repairs, making recommendations for improving the home to impress buyers, obtaining average electric and fuel costs per year, obtaining copies of keys to the property, completing a file with legal paperwork required by the state, discussing the listing with the Broker, measuring the rooms, verifying additional amenities and special fixtures or furnishings that add to the value of the home, photographing the interior and exterior of the home, preparing a video presentation virtual tour of the home, adding the home to the agency’s online website, adding the home to many syndication sites and creating written print ads.

Twenty three more tasks begin after the home is placed on the market. Now comes the matter of showing the home to its best advantage and screening buyers.

This means multiple car trips to and from the home to be present when a potential buyer tours the house to protect the sellers interests, multiple trips to and from the home to meet with other Realtors® who bring buyers, answering multiple phone inquiries, checking on the property if it is unoccupied on a regular basis, notifying the owner of any concerns or issues discussed by the potential buyers, receiving offers of purchases, mediating offers to purchase, delivering the sellers disclosure to the potential buyer, obtaining a pre-qualification letter from the buyers bank, delivering purchase and sales agreements to potential buyers and owners and co-brokers, confirming and handling deposits and escrow accounts, updating the MLS listing to pending if the seller approves the offer, arranging for Title V reports, being present at the inspection of the home by the buyers’ inspection agent, following up with the loan processing, reviewing the home inspector’s report for errors, verifying all inspection and contingency clauses in the purchase and sales agreements, attending appraiser appointments and reviewing the appraisal document, communicating with lawyers and lenders while making every effort to ensure that “no surprises” occur at or before the closing.

We are at 55 tasks for each and every home listed by the Harsch Associates Realtor® and we haven’t even begun to discuss handling referrals, continuing education to keep current on state laws regarding real estate, daily review of the MLS to seek homes for buyer clients, working the community to foster good will, covering for in house agents when they are on vacation or out of town, writing up offers of purchase for buyer clients, attending closings, updating websites, calling other agents for feedback on your home, handling rescission of offers, car maintenance, continual e-mail and voice mail return calls, counseling buyers and seller through the long process of the first offer to the closing date, office meetings, open houses, and handling negotiations (16 additional tasks).

Incredible amounts of work are being done by your Harsch Associate Realtor® behind the scenes as they present a calm and professional demeanor to clients and potential buyers. As an American author once said  “always behave like a duck, calm and unruffled on the surface but paddling like the devil under the surface.” From the initial listing presentation until the day of closing and handing you the check your Harsch Associates Realtor® is there paddling like the devil to sell your home. Another fact to consider is that if you accept a lower sale price your listing agent’s fee is also accepting lowered fee because their fee is tied to the amount the Berkshire County home actually sells for.

These tasks are just a few of the activities included in the professional fee you pay your Harsch Associates Realtor® at the closing. If your home does not sell the Realtor® receives no compensation for time and effort since no fee is paid upfront.  We believe that our agents are the best at selling Berkshire County Real Estate.   To discuss listing your home this 2012 spring season call a Harsch Associates Realtor® today to get the process started. 413-458-5000. We work haard for you from beginning task to handing over the key to the new owner.

 

 

Selling your Berkshire home? What celebrities can you identify who are also selling?

Friday, January 6th, 2012

 

Berkshire Real Estate

Selling your Berkshire real estate can be frustrating in this buyer’s market to say the least.  You have done all the right things including cleaning away clutter, increasing the curb appeal and even hired a stager to give you ideas on how to present your home in the best light.  Still no action.  You are not alone.  Even stars have difficulty in selling their real estate right now.  We gathered info on 6 celebrities whose real estate is on the market now.  Using our clues can you guess each celebrity whose home is currently on the market.

1.  A real estate tycoon who took a 38% loss on a home in Rancho Palos Verdes in 2011? But it sold!  The average selling price for Berkshires real estate can fall between 2% and 18% above the appraised value of the home, however it may require dropping the price below the appraised value to stir interest in this economic downturn.  This celebrity is a master at buying and selling real estate.

2. A star who is quite the spy reduced his home in Malibu by 30% in 2011.  The star is still waiting for an offer.  Location, location, location doesn’t seem to have the same meaning as it did during the first decade of the new millennium.   This home is located in a very desirable spot.

3. She impressed us by Dancing with the Stars and has reduced the price of her Maine home by 15%. No Sale.  New England home sales may be inching up very slowly but they remain down in Berkshire County.  Berkshire County is traditionally a second home market and unfortunately a second home will be low on the “must have” scale when the stock market reduces retirement savings and portfolios and bonuses shrink.

4.  He has a super model ex- wife and  a big string of hits but these things aren’t helping this fellow sell his house.   He has reduced his home  price by 26% since listing.  No sale yet.  Reducing the price of your Berkshire Home to stir market interest is emotionally difficult.  Consider some soul searching reflection.  Do you really want to sell, do you need to sell and are you totally committed to the sale.  If not, then take your home off the market and resign yourself to living in your home until times get better.  Economists are predicting better years ahead perhaps in 2015.

5.. Lovers can come and go but in this market real estate seems to stick with you forever or so it seems for this award winning country music singer who recently divorced and has lowered the price of her home 3 times  (16%) No Sale yet.    The moment you place your Berkshire “home” on the market it becomes your “product.”  Promoting your product is the most important goal in this highly competitive marketplace.  Make your Berkshire home available to show within hours and on weekends if you hope to interest a buyer.  Many sellers request a 24 hour notice and will turn down Realtors(R) who ask to show the home the same afternoon they call.  When a buyer finds the right home the home clicks and a sale is on the way.  If you turn any showing down, then the buyer will simply move on to the next house in a nanosecond without a second thought about your Berkshire property.

6. This hulky star who wrestled his way to the top is now wrestling with selling his home by lowering the price down 26.1 % since listed.  No sale yet.  Selling a home in the 2012 market will require patience and the skill of a master negotiator and experienced Realtor(R) whether you are a celebrity seller or a local seller in the Berkshires.  Harsch Associates Berkshire Real Estate will market your product and increase your chances of selling in many ways that other local agents cannot.  Call Harsch Associates today to discuss how we can help by  listing your home in time for the spring market upswing!  413-458-5000

Answers to Quiz-  1. Donald Trump, 2. Pierce Brosnan, 3. Kersti Alley, 4. Billy Joel, 5. Leanne Rimes, 6. Hulk Hogan

 

Williams College Williamstown MA is number one in the nation

Friday, August 5th, 2011

Williamstown Massachusetts

Williams College Williamstown MA is the best in the nation again 2011.

Forbes Magazine recently announced that Williams College in Williamstown MA is rated #1 in the nation.  See the article below courtesy of  ABC online news.

“For the second year in a row, Williams College, a small, western-Massachusetts liberal arts school, has been named as the best undergraduate institution in America. With total annual costs adding up to nearly $55,000, a Williams education is certainly not cheap, but the 2,000 undergraduates here have among the highest four-year graduation rates in the country, win loads of prestigious national awards like Rhodes and Marshall Scholarships, and are often rewarded with high-paying careers.

Return to America’s Top Colleges

In second place? Princeton University, which boasts nearly nonexistent student debt rates due to one of the most generous financial aid programs in the nation. Outside of Princeton and Harvard (#6), Ivy League schools fare relatively poorly, suggesting that their reputations might be a bit overblown. Yale (#14), Brown (#21) and Dartmouth (#30) crack the top 5%, but the other Ivies – Columbia (#42), Cornell (#51) University of Pennsylvania (#52) — do not.

Because of our emphasis on financial prudence, the zero-cost military service academies rank highly. West Point, which topped the list two years ago, ranks third this time, thanks to outstanding teaching (#3) and high alumni salaries (#8), while the Air Force Academy (#10) and the Naval Academy (#17) glide easily into the top 20. Even the less prestigious academies – the Coast Guard (#97) and the Merchant Marine (#158) — score well.

Outside of the academies, the highest ranked public school is the University of Virginia (#46) followed closely by the College of William and Mary (#49) and UCLA (#55). ”

Memo to home sellers: This is not your father’s housing market…

Thursday, June 9th, 2011
berkshire county real estate

This is not your father's housing market... attracting buyers

Today’s buyer-take-all Berkshire County property bonanza is a boon for fence-sitters and buyers with great credit and deep pockets. But Williamstown MA home sellers are steeling themselves to new realities that include paying (rather than making) money at the closing table, providing extras to sweeten the deal, and spending more time and cash making the home camera-ready.

For Williamstown or Berkshire County MA home sellers who have never been through the process before, it’s a different world. One where the value of the house isn’t measured in the profit made on the sale, but by the enjoyment the owners had from living in the home.

Here are seven things experienced Berkshire County home sellers would tell you, if they could.

Price it realistically from the start

“Your largest number of showings will occur in the first two to three weeks,” says Mark Ramsey, broker with the Ramsey Group/Keller Williams Realty in Charlotte, N.C. One reason: “The (multiple listing service) systems and the Internet tend to drive the majority of showings,” he says. Many Berkshire County Real Estate Agents and buyers are plugged in electronically. So the minute something new pops up that meets their criteria, they want to see it.

Take advantage of that sweet spot by pricing your Williamstown house competitively  right out of the gate.

When first-time sellers James and Emily Foltz put their Oklahoma City home on the market last summer, their agent gave them a comprehensive list of the initial asking prices of nearby homes like theirs, along with the final selling prices. “Some varied by $30,000,” says James Foltz.

It gave them an X-ray of their market.

How you style the price is important. The Foltzes first marketed their home for $155,000. But lowering it to $150,000 meant the listing appeared within the computer search parameters that buyers commonly used in that price range, Foltz says.

The result: A few weeks after the price change, they had a winning offer.

Be prepared to lose some money

Want to sit with a Williamstown house that won’t move?  Be the first-time Williamstown seller who insists you can get the appraised value, the tax assessor’s estimate or whatever you paid a few years ago.

“It seems like there’s no relationship between your assessed value, taxable value and the actual market value of our house,” says Pat Vredevoogd Combs, past president of the National Association of Realtors and vice president of Coldwell Banker AJS Schmidt in Grand Rapids, Mich. “There doesn’t seem to be any correlation.”

The truth is that your Williamstown MA house is worth what buyers are willing to pay. No more. “This is a true economic market that Adam Smith would have loved — totally based on supply and demand,” Combs says. That means  sellers should be prepared to lose some money or hang onto the home until the price rises.  Economic predictors seem to be leaning toward the market improving in 2014 with the caveat that the economy improves also.  Jobs are needed to bring buyers. 

“We did end up taking a loss,” says Foltz, who wrote a check for $3,000 at the closing table. The good news is that the couple sold their home in less than two months.

Beware the agent who promises big profits, Combs says. That person may just be after your business. “Don’t go with anyone who doesn’t use comps,” she says. And study sales prices, not asking prices, for real estate.   Your neighbor or friends are not the sources to rely on when choosing a price for your Williamstown Home.  When choosing an agent represent you choose one who will discuss the market honestly and give you sales prices—- not the comparative listing prices.  And one who will quote you how many days a property was on the market before it sold and how deep the discount of the listing price was at the final closing. 

Promotion, promotion, promotion 

One question to ask yourself and pose as you interview agents:  How will you reach the home’s target market?  And also “who is the target market and where do you think the buyer will come from?”

“You have to consider who your most likely Williamstown real estate buyers are for what property you’re selling and cater to that group of people,” Ramsey says.

Targeting 20-somethings who live on their smartphones? You need to effectively access the networks your buyers are tapping to find their next home. One big trend: QR (or “quick response”) bar codes that allow smartphone users to access property information electronically, he says.

The typical starter home can also appeal to downsizing empty nesters, says Ramsey. To serve their needs, you might also want to have a phone number that instantly reaches someone who can provide details and answer questions, he says.

And don’t neglect the modern version of curb appeal: using lots of photos on real estate listings’ websites. However you market your house, you need a good number of clear, well-lit, professional-quality pictures that show your house at its best.  Ask to see the agency’s website and talk to the person who markets through the Williamstown or Berkshire County Real Estate website and how they determine if your home is being seen, how many hits the home’s page will receive and how will the agency monitor those and tailor their marketing increase those hits. 

Throw in extras 

When the Foltzes were getting ready to move, they knew that they probably wouldn’t be able to take their top-of-the-line gas clothes dryer. “It’s not a typical thing in a lot of houses,” says Foltz.

So they offered to sell the washer/dryer set, as well as a few other items that would be difficult to move, like the two wall-mounted, flat-screen TVs.

While the couple hoped these perks would bring a little extra money to the table, it didn’t work out that way. But it did sweeten the pot for the buyer, who agreed to buy at full price if the Foltzes included those items.

Since taking them would have netted them additional headaches, their “extras” became a good selling point.

Clear the clutter

Keeping your house clean is important in every sale. But first-timers are likely selling smaller houses.  Clutter can mean the difference between cozy and cramped.

Clearing the clutter is “something we spent two to three weeks doing before we brought anyone in,” says Foltz. While they believed their home would show better furnished, they also wanted to pare down all the nonessential pieces. And they stored the “leftovers” in the garage.

Before they put it on the market, the Foltzes asked their agent’s opinion. “We told him we’re willing to do whatever you want,” Foltz says. The agent’s recommendation: Get rid of the bedroom dresser to make the room feel more spacious.

Kitchen and bathroom countertops are another hot spot that many sellers forget to clear. The same chaos that represents your normal routine makes your house seem messy, disorganized and uninviting to buyers.

However, you don’t want to remove all traces of human existence, says Combs. “Decluttering is good. But I’m not a big fan of taking all of your personal stuff out.” Mementos and photos make a house feel like a home, she says. “Don’t neutralize it so that it’s sterile.”

Appeal to lazy buyers

Most buyers are lazy. 
The last thing a new homeowner wants is another ‘to-do’ list, Ramsey says. So get the home move-in ready before it hits the market so the buyer can start fresh easily.

That means making all the repairs and replacements that you would demand if you were buying the house today. If you have to walk single file up the walkway, trim the bushes. If the garage door is dented, have that fixed or replaced, Ramsey says. “If you go into a room and say, ‘Hmm, I wonder if this carpet is dirty enough to replace?’ You have your answer,” he says.

First-time sellers are likely selling smaller, starter homes which are popular with first-time buyers and empty-nesters, Ramsey says. Neither group is likely to want to spend weekends tackling the jobs that you avoided.

“From a presentation standpoint, you want them to feel it’s turnkey — ready to go,” Ramsey says. “Because your competition is doing that. In this market, it’s not just a price war but a beauty contest at the same time.”

Put upgrade money where it counts

If you’re looking to spend some money to make your house memorable, ask someone who knows what will improve the market value, says Combs.

She remembers one $90,000 starter home that the owners wanted to stand out from the pack. They did a very expensive kitchen upgrade with lots of high-dollar extras. Unfortunately, it was an older home “in a market that was never going to be above $90,000,” Combs says. “So the money they put in, they lost.”

Conversely, the Foltzes followed their agent’s recommendation to paint their stylish blue kitchen tan – to match the walls of the adjacent open living room and attract more buyers.

“The cheapest thing you can do for a house with the biggest bang for the buck is to paint and replace carpet,” says Ramsey. His recommendation: soft neutrals, which are easy on the eyes and have mass appeal.

Fresh carpet and that new-paint smell are also buyer-bait.

“I have never, ever seen a buyer get emotionally attached to a carpet-allowance sign,” says Ramsey. “What they fall in love with is the new carpet in the house.”

Article Courtesy of  Bankrate.com
Dana Dratch is a freelance writer based in Atlanta.

Harsch Real Estate Friends Find It Faster

Sunday, May 22nd, 2011

We have some Berkshires Advice.  Go North!  There is GOLD in those hills!  Northern Berkshire County is a golden treasure chest of great home buys!

harsch real estate

Friends Find It Faster- Click to Like

Berkshire Real Estate

Summer in the Berkshires

“Go North” was once the resounding cry of the Alaskan Gold Rush days.  Gold was to be found in the Alaskan Mountains. The same is true of  our Northern Berkshire properties and towns.  When you are willing to drive just a little farther you find some of the best Home buys in the Berkshires.   North Adams Real Estate, Williamstown Real Estate and Adams Real Estate along with Hancock and Lanesborough Real Estate offers  some of the most affordable and some for the most enjoyable locations in New England. 

Find your PEACE of the Berkshires here in the northern part of Berkshire County MA along with one of the most beautiful and serene environments in New England.  To get our latest news and laugh at our office dog telling about his work day visit our Facebook page by clicking the Icon.

Do you want to buy a home but feel you just can’t right now?  Do you have a home that has been for sale way too long?  Then take a short minute and read our blog on how to achieve the goal of buying a home in a great market or selling your home for the best price.  Read more….

We offer three more virtual tours this week.  Our tours feature commercial property and homes in North Adams.  Take a moment, sit back and relax and watch with us as we walk through some very affordable business opportunities and home getaways in the Berkshires.

Are you an entrepreneur who sees opportunity everywhere?  Do you need a great place to start a business whether a net business or professional services? 

North Adams is a thriving community where MASS MOCA and MCLA along with Berkshire Community College and Northern Berkshire Healthcare reside. 

We have a great Victorian circa 1901 Home that is now a Berkshire commercial property available for a great price.  Take a Virtual Tour Now.

Are you just starting out and want your own North Adams home?  You are unique and your decorating personality is just as unique.  Your comfort zone should most certainly be your home and we have several great starter homes where you can begin the journey to creating your own “take a breath, you are home” story.   Come to Massachusetts Ave, North Adams

Are you looking for summer Berkshire home to escape the heat  and humidity?  Want to come home to the Berkshire County MA mountains for the summertime where the living is easy and you can go to a different cultural event every night or weekend all summer long and come home to relax by your pool in the evenings for less than $330,000? Then tour this home Swimming Pool, Deck and more delights!

Do you want lots of room for lots of family or just the herd of pets you love and care for?  Then this North Adams MA home is your dream come true for a very UNBELIEVABLE price!  Previsit this great buy

We hope you have enjoyed your Northern Berkshire properties tours and will call us at 413-458-5000 to make offers or make appointments to view other properties in the Northern Berkshires.  Shop our full service website and save some favorite homes.  We look forward to providing you with exceptional service!

Harsch Real Estate service is excellent

35 years of Excellent Service in the Berkshires

Best Regards!

The Harsch Team of Real Estate Agents

3 Magic Words to Sell or Buy the Home you Want

Friday, May 6th, 2011
Make an Offer

Make an Offer- I'll Consider it- 3 Magic Words

Is there a rule of thumb in the Berkshire Real Estate  market for how much below the asking pricea potential buyer should initially offer for a listing? 10 percent below? 20 percent below?

This seems like an easy question, but unfortunately quick fix answers will  not work in the Williamstown MA real estate market.   The magic words to begin the process of negotiation are “make an offer.” The truth is that there will be number of factors at play you are not aware of , no matter where in Berkshire County or Williamstown  MA the home is located, no matter who the seller is and no matter who the buyer is.  Getting to the bargaining table is a poker game in the beginning.  Throwing down your cards and walking away means you lose without a doubt.  Staying in the game means you may sell your home or buy the one you want for a great price.

For a seller the three magic words are “I’ll Consider it.”    Consideration is the beginning of negotiation.  Negotiation is a poker game taken to the highest level.  Taking a hard line on any offer is unwise as another offer may not appears for many years.  A Williamstown MA seller is competing with thousands of homes suddenly available in the Berkshires.  Historically during the period of 2004-2007 Berkshire County and Williamstown Real Estate were undoubtedly  HOT second home housing markets and Western MA, Berkshire County was the place to be for executives, stockbrokers, and those in the upper income brackets who lived in New York or Boston and summered in the Berkshires.  The Stock Market was hot, the Real Estate Bubble was growing, fixing and flipping properties was a viable career option for college graduates in mid 2000′s.  Wages and bonuses were high and America was coasting along a financial pinnacle path that has since become unsustainable. 

The vital and most important thing to remember is that the simple rules of supply and demand usually prevail. If it’s an attractive Williamstown MA property at a a below market price, there will be competition for the property.  Competition is the Williamstown Ma Home Seller’s BBF (best friend forever).   Pricing a minimum of 10% lower than your neighbors means your property will get rapid attention and probably sell quickly and you will get closer to the initial asking price.

A new home to the Williamstown MA housing market with a price 10% below its Comparative Market Value ( new=on the market for less than two weeks) is likely to get multiple offers if it is attractive and the sellers are willing to entertain any and all offers.  Keep in mind we stated “entertain” which does not mean accept.  This is not the time to take offense at low and outrageous offers.  It is the time to use the three magic words “I’ll consider it.”  

If  the Williamstown MA property has been on the market at the same price for two months or longer, the uninformed buyer’s agent will most likely recommend that an offer of 3-5% below the asking price be offerred.  We recommend to our buyers they consider offering 8 to 10% below asking not unusual for a market where thousands of Berkshire Properties are for sale.   Even if the property is great often we can spend a few hours crunching numbers and recent sales after which we can show hard data supporting a much lower price.  Keep in mind this is the advice a buyer’s agent is giving to their client.  You as a seller now have an insider’s peak into how the offer process works.   

This is the point in the transaction process when the seller’s agent and the seller will be called upon to use all their negotiating and social skills to reel in the buyer to get to the negotiating table.  This is the time for a level head and cool poker face and a willingness to “consider it.”  Keep in mind “consider it” does not mean acceptanceof a ridiculous offer.  “Consider it’  means only that “you will think about it and get back to the potential buyer and their agent”.  Think carefully about what you are willing to give to the buyer in lieu of lowering the price and what you can give to the buyer to make the property worth more to the buyer.  Using a skilled seller representative will be the vital key at this point in the process.  You are fishing for a buyer and you will need all the skill you and your agent possess to land a qualified buyer and then get them to the closing table.

The worst thing that can happen is the buyer will say no to your first counter offer.  The best that can happen is the buyer will negotiate further up than he or she would have liked and you’ll increase your selling margin.  Either way the chances of a sale increase the more negotiating skills the seller’s agent has.   The take away from this conversation if you remember nothing else is to repeat the three magic words before you respond to any offer for your property “I’ll consider it.”  And for any buyer the magic words remain “make an offer.”

buyingwilliamstown.com |Buyers Rule in 2011

Monday, April 25th, 2011

 

buyingwilliamstown.com

Buying a Williamstown Home

Buyers Rule in 2011.  No doubt about it.  So you are considering buying a home in Williamstown?  Would you like to know what we have found in looking back over years of analytics about buyers in the Berkshires?

Who is looking for a home in Williamstown?  Why does Harsch Associates attract more buyers and what are the two most common questions they ask first?  We will be adding charts, data and more information that buyers need to know and that sellers should know.  Keep checking back this week as we add new info everyday.

What are the three largest cities with buyers looking for Berkshire Homes?  According to our analytics of over 1,000,000 hits on our Website the cities are : New York City, Chicopee MA (home of a large server for all of Massachusetts) and Williamstown MA.  The 5 top states sending real estate web searchers to Williamstown are Massachusetts, NY, CT, NJ, and CA. 

We will be adding more information about where your next buyer will most likely come from all week long.  Check back often.

 

 

Minimum home improvements to make before you sell

Monday, April 25th, 2011

williamstown toolman

Patch all holes and cracks in walls and ceilings. Check with your local Home Depot or Hardware store for the items needed to make these easy do it yourself repairs.   Inspect every room for spider webs and lint clinging to ceilings.  A simple long handled duster will make short work and give a cheap face lift to an aging room.  Don’t forget to dust the tops of  light fixtures with fans- consider temporarily removing the blades and washing them.

Fix all broken appliances (or replace them with mid-range priced appliances).  White appliances will appeal the most, with black or stainless steel coming in second. Mid-Range Appliances even cheaper appliances will dress up a kitchen more than costly but old, stained and highly used appliances.   If you can’t afford to purchase new appliances think about adding an appliance allowance of cash in your negotiations on final price.

Get the HVAC system checked out by a professional with detailed facts and estimates in writing and cost of repairs if any  (a good bargaining tool in your pocket if they check out in good shape).

Repairing  simple gasket replacements on leaky faucets and using a polish created for bathroom/kitchen plumbing fixtures will go a long way toward making a good bathroom impression.  Anything that is a mirror surface is attractive to buyers if they can see the shine.

If your carpeting is badly stained and worn in places (be brutally honest when you evaluate the condition of your carpet) – replace it with cheap (to save costs) but clean carpeting.  This is a trick that many people who buy homes cheap and sell higher (flipping) use.  Keep in mind that the new buyer can replace the carpet in time if they desire, but carpeting is seen as a costly replacement at the negotiating table.  Be pro-active and get it done first with a cheap carpet, perhaps thick padding and neutral color. Then take your shoes off each time you enter the house until the house is sold to keep that brand new look. 

Remember the Addams Family Home on Television in the late 60′s.  Do you have broken, chipped or cracked windows that painfully remind the neighbors (and any buyers) of  the Addams’ home?  Replace every broken, chipped or cracked window pane now.  Then wash them so that sunlight streams through them.  If you aren’t able to reach them or have a physical injury/disability that prevents climbing on ladders ask someone to help you with this task, be it family, friends or hiring labor for a day to get it done.   Some communities have charitable organizations that will help freshen up a home for elderly or disabled residents.  Check it out.

 What is happening under your roof?  Most of us have no idea.  For this reason have a professional inspect the roof and write you a detailed fact sheet on the condition of the roof.  You can bet the first buyer and every buyer after that will inspect the roof visually first thing as this can be one of the most expensive repairs that any home has.  If you know in advance the roof may be an issue you will have pro-actively established the amount you will allow in the negotiation of the final price.  

Clean and repair all light fixtures so they shine.  Then replace every bulb with a brighter one which provides the full spectrum of light.  Colors will brighten.  Bright is Right when selling a home.

Consider taking down even fairly new drapery which can hide odors and replacing the cloth window treatments with thin white vinyl slat blinds cheaply purchased at a discount store and easily installed with a few tools.  White is always the right color for a buyer.  To a buyer white is like a new canvas upon which the buyer can paint their own picture of home.

Hire a home inspector FIRST (most likely the biggest cost you will face but the one that will give you the most return on your money when the negotiating starts).  If at all possible get a real estate agent to provide you with three different names of local licensed home inspectors used by banks.  When the negotiating starts you will have fixed all of the minor issues with your home and have a price (estimates provided by the inspectors)

to allow when you reach the final negotiations on price.

10 Easy Ways to Save Money on selling your Home.

Monday, April 25th, 2011

Neutrality Sells. As a general rule homeowners are shocked by buyers first impression of their home.  The seller associates ” home” with a lifestyle they cherish which may include  family members (kids/parents/friends), pets, vocations/avocations and the many objects they have collected for each unique interest.  It can be slightly “insulting” to hear that a buyer thinks the home has an unpleasant odor, is too cramped without enough open space and that the level of cleanliness isn’t up to standard.

neutral home

Neutral Colors Can Sell your Home Faster.

Every home has a unique smell of combined foods, pets, furniture, aging building materials, moisture or dampness and neighborhood/urban/country odors common in these locations.   Convincing buyers whose own lifestyle is made up of totally different olfactory and visual experiences to imagine themselves in what is to a buyer a strange environment is a hard sell.   

Neutrality sells.  Neutrality can be quickly be stamped with the personality of any buyer.  Neutral odors, neutral wall colors, and universally appealing arrangements of furniture and decorative items.   Your Williamstown home for sale should be depersonalized and made to appear unoccupied but remain warmly welcoming. A Neutral home is more likely than a unique home to appeal to any buyer on first sight. 
 
The simple act of neutralizing your home is not costly.  Take down personal photos, remove personal trophies/memorabilia and personal hygiene items from all counters.  Clean and clear every inch of counter space and store your personal and food items out of sight neatly in drawers and cabinets.  Clean Carpets with odor neutralizing and sanitizing chemicals often found at industrial cleaning supply stores.  Purchase odor neutralizing automatic air fresheners.  Clean air vents with a vacumm (including those in bathrooms).  If you can manage it paint all walls in neutral beige or off white colors.  Box up all items in the basement and garage that you will not be using this season and label and store them neatly on shelving.  More ways to declutter and neutralize your Williamstown home for sale can be found at these websites.  Staging your home to sell.   7 ways to make your home neutral.

Home Newsletter April 2011-House-onality Quizzes

Friday, April 1st, 2011

 

 

Harsch Home Newsletter jpg

Home Newsletter free at local businesses in Williamstown

Harsch Associates Berkshire Real Estate is and has been your Source for Solutions, Service, and Stability in the Berkshires for 35 years. 

Welcome Home to Harsch!

Love personality quizzes???  You will absolutely adore the 10 House-onality Quizzes we gathered to help you find the perfect home.  Share our blog page with your friends and then laugh together as you share the results….  House-onality quizzes

Spring is here!  March Madness is upon the Berkshires and here at Harsch Associates we are beginning a new feature- Video Blogs with Tips, Topics and Takes on Real Estate in the Berkshires. 

Quick and to the point face to face info you can use today.  We call it “In A Real Estate Minute.”

The Good, The Bad, and The Ugly of FSBO (for sale by owner) .  Should you try it?  read more

Want to watch the video blog instead of reading the story about For Sale By Owner, then watch more

Did you know that there are actually FOUR different prices you can put on your home depending on what the appraiser says?  read more

Want to watch the video blog instead of reading about the Four Different pricing strategies?  Then watch more

Spring is the most active time for listing your property on the market.  We offer 7 fast tips on getting the attention of buyers NOW!  read more

Want to watch the video that shares top tips from home appraisers on how to get the attention of buyers?  Then watch more

Welcome to Spring and Mud Season in the Berkshires.  We are here to sell your Berkshire Home or represent you as a buyer when you purchase your Berkshire Home. Call us and let us share the unique features we can offer YOU.  413-458-5000
 
 

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Dear Paul,
Selling your home of 29 years can be quite a task! Luckily we had you to help with the sale. I highly recommend your agency. You were forthright, honest, reliable and persistent. Frankly, not all Realtors could stand up to these qualities.
There is no doubt in my mind that if there was a way for the sale of our farm to happen and in the special time frame we needed, that you, Paul, were going to make it happen.

Best regards and many thanks to you and all your staff.

Sincerely,
Virginia Skorupski