FOR IMMEDIATE RELEASE
Contact: Dave Traggorth
Mitchell Properties
617-542-6500
Interior Renderings Released for Cable Mills
Images provide detailed view of residence interiors when completed
WILLIAMSTOWN, MA (July 28, 2009) — Mitchell Properties, LLC, developer of the Cable Mills project and Harsch Associates, exclusive marketing representatives in Williamstown, announced the release of the interior renderings of Residence 302 at Cable Mills. The images provide scaled, three-dimensional views of the kitchen and of the living/dining rooms of Residence 302 and are a preview into what will be built inside these historic mill buildings along Water Street.
“People have loved the exterior rendering we have; showing the building’s relationship to the river, the landscaping, and how meticulously the masonry will be restored, so we wanted to give a glimpse into the equally impressive interiors that are planned,” said Dave Traggorth, project manager for Cable Mills who announced the release via Twitter, the project website www.cablemills.com, and the Harsch website www.harschrealestate.com.
Jim Alexander, principal of Finegold Alexander + Associates, and architect for Cable Mills along with notable area projects such as the Mohawk Theater in North Adams was pleased with the resulting images that are based on his design. “It can be difficult at this stage in the process for some buyers to imagine how historic mill buildings with 14-16’ ceilings, exposed brick and beam, and oversized windows create wonderful living spaces, but these images show how years of experience with these types of buildings and hundreds of hours of design time can yield exceptionally comfortable, beautiful living spaces that people could call ‘home’ and will enjoy for years to come.”
Tom Greenwood, of Sofield Studios in New York and Berkshire native from New Ashford, was commissioned by Mitchell Properties to complete the images in a collaborative process that took several weeks. “Each component of these images – from the stainless steel appliances and granite countertops in the kitchen to the exposed brick walls and oversized windows in the living and dining rooms was based on the actual construction drawings and specifications developed by FA+A and Mitchell Properties.” Tom went on to explain that in order to make the image as realistic as possible the he obtained photographs taken by Paul Harsch of the brickwork in the actual space that will become Residence 302, and used the images as the basis for the exposed brick in the rendering.
Residence 302 is one of 30 residences currently available for purchase at Cable Mills. Residences start in the $250’s and Residence 302 with 2 bedrooms and 2 bath is offered by Harsch Associates for $449,900. Kevin White, Director of Sales for Cable Mills said that “while each residence is unique, every one has similarly large windows, tall ceilings, and quality finishes, allowing people to imagine how their particular residence will look when completed even if it is not Residence 302.”
Mitchell Properties has commissioned several additional images from Sofield Studios. “Natural light, exposed brick, oversized windows, and tall ceilings are the perfect canvas for any style — be it contemporary or more traditional, so we look forward to showing some of the different options in these magnificent spaces.” said Paul Harsch of Harsch Associates.
Traggorth said that the team has been busy and responding to over 400 inquiries from people living in the Berkshires and across the country, providing tours of the building, and preparing for the start of construction. “We’re excited to now have the complete picture – between the tours, exterior renderings, and interior renderings, our efforts have been focused on showing how Cable Mills will become a fantastic place to live.” But more than anything he said, “we look forward to making it all a reality.” He noted that initial masonry restoration and stabilization work is scheduled to begin within weeks.
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About Cable Mills
The Cable Mills project is the renovation and rehabilitation of the former General Cable Industries facility by Mitchell Properties LLC into a community of luxury condominiums and townhouses along the Green River on Water Street in downtown Williamstown. Occupancy of the first phase of units is planned for the Fall of 2010. For more information visit the project’s website www.cablemills.com
About Mitchell Properties
Mitchell Properties is a Boston based real estate development company owned by Bart Mitchell, who graduated from Williams with the Class of 1980. After successfully completing numerous Boston residential projects, Mitchell Properties has developed an expertise in residential and mixed-use projects, including new construction and adaptive reuse of historic structures. Mitchell Properties has gained a reputation for creating highly successful residential communities with an emphasis on unique design, quality construction, green living, beautiful landscaping, stylish interior finishes, and exceptional management.
About Harsch Associates
Harsch Associates, established in 1979, has been involved in a wide variety of projects within the county including land, commercial and residential sales and development. Paul Harsch, himself a 1969 graduate of Williams College and president of the firm has 34 years of real estate experience and Kevin White, the head of the marketing team for Cable Mills, has specialized in his career in sales of new condominium and town home developments, the most recent of which was an exclusive 6,000 acre golf course community in Colorado. For more information visit www.harschrealestate.com
About Finegold Alexander + Associates
Established in 1961, Boston-based architectural firm, Finegold Alexander + Associates provides clients with creative and innovative solutions to contemporary design opportunities. The firm maintains high standards for design, construction and environmental sustainability. In its relationships with clients, consultants and its employee-community, the firm creates an environment which supports the belief that architecture can elevate the human spirit. For more information visit http://www.faainc.com/
WILLIAMSTOWN, Mass. — The Cable Mills development on Water Street is ready to start selling the condominium units planned in the former factory complex.
